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The rapid development of the global travel and tourism industry, increasing disposable income, pursuit of unique experiences to increase the tourism industry, and high Internet penetration are driving the growth of the adventure tourism market in Australia. On the other hand, high rate of terrorism and crime, political uncertainty, and natural disasters restrict growth to some extent. However, the advent of social media is expected to pave the way for lucrative opportunities in this sector.
- The COVID-19 pandemic has disrupted activities in the Australian tourism industry to a large extent, particularly during the initial phase. After inbound tourism in Australia took a huge hit after the outbreak, the market was negatively affected.
- However, the situation is slowly and steadily improving, and the market is expected to recover soon.
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The adventure tourism market in Australia is analyzed by type, activity, type of traveler, age group and sales channel. . Based on type, the soft segment contributed more than three-fifths of the total market share in 2019, and is expected to lead the path by 2027. The same segment will also indicate the fastest compound annual growth rate of 21.6% from 2021 to 2027.
Based on activity, the onshore segment accounted for half of the total market revenue in 2020, and is expected to dominate the lead by 2027. However, the onshore segment will grow at the fastest compound annual growth rate of 21.8% from 2021 to 2027.
Depending on traveler type, the couple segment captured the major share in 2019, generating more than half of Australia’s adventure tourism market. The same clip will also show the fastest compound annual growth rate of 21.7% during the forecast period.