Chennai: J&K Tourism Department has started a strong promotion among potential tourism markets across the country, having fully prepared after successful vaccination campaign and capacity building among local tourism stakeholders back home.
Under this promotional initiative, management officers will travel to various major cities in the country where they will hold meetings, interactions and road shows with representatives of the travel trade industry and the media. To begin with the target cities include Chennai, Mumbai, Hyderabad, Ahmedabad and Kolkata.
In this regard, a team of officers comprising Deputy Director of Tourism (Registration/Propaganda), Kashmir, Dr. Ahsanul Haq Chishti and Deputy Director of Tourism (Propaganda), Jammu, Naresh Kumar are in Chennai where they hold back-to-back meetings with local tour operators, local media fraternity , and even some potential buyers of J&K tourism products.
During the meetings, the officers informed the tourism travel industry representatives about the preparedness of the Jammu and Kashmir administration and tourism stakeholders in terms of COVID-19 protocol and precautions. They said shortly after the outbreak of the Covid-19, UT management prioritized the vaccination of tourism stakeholders including taxi operators, hotel owners, shikarawalas, tour guides, ponywallas, etc., and so far 95 per cent of all tourism stakeholders are vaccinated.
Regarding the various tourism products available at J&K, officers reported that the golf course in Jammu and Kashmir houses the famous Royal Springs Golf Course, Pahalgam Golf Course and historical courses such as Gulmarg Golf Course and Kashmir Golf Course along with Jammu-Tawi Golf Course. A rich and diverse global experience for visiting golfers is unparalleled in the rest of the country. Over seven golf tournaments of national and international standards are taking place over the next two months which includes the prestigious PGTI-Pro Championship which is expected to see the participation of nearly 126 top golfers in the country and abroad. All major cities in the country currently have direct air connectivity with Srinagar and Jammu airports.